According to a media intelligence report, Hilda’s Baci’s (Hilda Bassey Effiong) latest attempt to break Guinness world records was the person with the longest cooking time record of over 4.8 billion people.
The study was published by media intelligence consultancy, p+ measurement services, which claimed to have conducted a media audit on Baci’s cook-a-thon, bringing her to the top of the world’s longest cook.
According to the company, the investigation looked at and disclosed Hilda baci’cook-a-thon’s sponsorships, as well as the country’s perception, reach, and media coverage.
According to the survey, digital media, which received over 87 percent of the attention, and traditional media, which gained just 13 percent, played a vital role in raising awareness and engagement with the event.
According to the report, 67% of the media coverage of Hilda Baci’s cook-off came from Nigeria, 15% from the United States, 4% from the United Kingdom, 3% from Ghana, Nigeria’s neighbor, and 1% from Canada.